Atiq Reza Tonmoy
Co-Founder & CEO
Strategy & Business
Sets Northlane’s strategy, owns the client relationships and leads new business — from positioning a brand to shaping a ministry’s campaign brief.
About Northlane
A creative and media partner for brands and for government — we build the work, buy the attention, and prove what it returned.
By the numbers
A record you can check.
Northlane is founder-led and deliberately small. You get the two people who pitched you, working on the account itself — supported by a bench of writers, designers, editors and media buyers we have worked with for years.
6,521%Peak campaign ROAS
$100M+Ad spend managed
80+Brands & institutions
9+Years core team experience
These figures are the cumulative track record of the founding team across agency and in-house roles. Every campaign number on this site is attributed on its own case study.
Why Northlane
What makes us different
Beautiful work nobody measures is decoration. Measured work nobody notices is noise. Northlane sits in the narrow space between the two — a creative studio that reports like a performance team, and a performance team that can art-direct.
Core team
The two people accountable for the work.
Northlane is founder-led on purpose. Between them, Atiq and Mahdi carry the strategy and the delivery — and both stay on your account long after the contract is signed.
Mahdi Hasan
Co-founder & COO
Operations & Project Management
Runs delivery end to end — teams, timelines, budgets and quality control — so the work ships on schedule and the reporting stays honest.
Both founders work on your account directly. You are not handed to a junior team after the contract is signed.