Finding high-net-worth property buyers without buying the whole country
Premium real estate, where a handful of genuine buyers matter more than tens of thousands of impressions.
The brief
Property advertising in Dhaka generates enormous lead volume and almost no qualified buyers. The client needed verified, financially serious enquiries, not a longer list.
What we did
Build a precision full-funnel media plan across LinkedIn, Meta and Google aimed at high-net-worth investors, with verification built into the lead flow rather than left to the sales team.
- LinkedIn used for professional and income-signal targeting
- Meta and Google carrying retargeting and intent capture
- Lead verification step built into the funnel
- Property-visit tracking connected back to media source
The results
- 1,458 — verified buyer leads
- 16,667+ — real-estate site visitors
- 3 — platforms in one funnel
What we took from it
In premium property the win condition is not more leads — it is fewer, and the sales team believing them.
Delivered agency-side by a member of Northlane’s founding team at Jarvis Digital.
Next case
Scaling an accounting app to 2.2 million new users at a falling install cost
Digital bookkeeping for Bangladesh’s small businesses, competing for installs against far larger consumer apps.