Scaling spend eleven times over while conversion value grew sixty

The brief

The account could spend more but could not prove that spending more would return more — so budget stayed capped and the business stayed small.

What we did

Rebuild the Google Ads account around conversion value rather than conversion count, then scale spend only as far as the value curve held.

• Google Ads account rebuilt on value-based conversion tracking
• Lead and showroom-visit actions weighted by value
• Spend scaled in steps against measured value, not forecast

The results

• +6,071% — conversion value
• +1,122% — ad spend, scaled deliberately

What we took from it

Budget ceilings are usually measurement problems wearing a finance costume.

Delivered by Northlane’s founding team.