MarketingAnalyticsTechnology & SaaS
Rebuilding funnel, pricing and acquisition for a global SaaS product
Full-funnel growth across Bangladesh and international markets for a subscription security product.
Client
Kahf Guard
Year
2026
Headline result
3× revenue
The brief
Growth had stalled with acquisition cost rising faster than revenue. The problem was distributed across the funnel, the pricing structure and the channel mix rather than sitting in any one of them.
What we did
Rebuild all three together — funnel, pricing and acquisition — rather than optimising the media against a funnel that could not convert what it was sent.
- Funnel rebuilt end to end for both local and international audiences
- Pricing structure reworked against observed willingness to pay
- Acquisition mix rebalanced across markets
- Churn and retention tracked alongside acquisition
The results
- 3× — revenue improvement
- −12% — churn
What we took from it
When acquisition cost climbs, the media is usually the symptom. Here the fix was in the pricing page.
Next case
Scaling spend eleven times over while conversion value grew sixty
Qualified leads and showroom visits for a health and wellness retailer, rebuilt on Google Ads.
Marketing
Analytics
+6,071% conversion value